Beauty and the Usability

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  1. Acknowledge that your users are biased towards aesthetically pleasing things. Assume that are not considering the functions as much as they are looking at how good it looks.
  2. When you are conducting an A/B test, ensure that one element that you’re testing is not aesthetically more pleasing than the other, unless your goal is to test what users find more attractive.
  3. Keep in mind the cultural context of your study. For one group of people, a design might be very appealing while for the other group, the same design may be less appealing. It also depends on how much of an importance your users give to aesthetics.
  4. Think of this as not a challenge but as an opportunity to learn more about your users — it gives you more perspective.



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UX Researcher at HSBC | Views are my own | Strategist, Content Creator | Food, wine and everything nice